Aligning who you’ve been and who you are becoming.

code-switchers

P R I V A T E C O A C H I N G F O R

You’ve worked hard. That’s not the problem.

You’ve check every box and jumped through many hoops to become who you are today. On the outside, it looks like you’ve made it.

But inside, something feels off—like you’re performing your life instead of living it. You’ve journaled, reflected, maybe even talked it out with a mentor or therapist. But you still feel stuck, unsure of what truly fits or how to move forward from here.

Perhaps you…

  • worry about making mistakes and what others think of you

  • frequently question your abilities and whether you’re doing enough

  • struggle to decide where to focus your time and energy

  • achieved success but feel stressed or trapped by it

Black man holding a mirror reflecting their face, focusing on their eye and nose.
Asian woman sitting at a wooden table outdoors holding a white mug, wearing a cream cable-knit sweater, with a large tree trunk in the background.

Build a life you don’t want to escape from.

By reconnecting to your authenticity, you’ll find your next step.

In my coaching, I’ll guide you to decisions that feel deeply true, giving you clarity and confidence in your work and relationships to create a life only you can.

Imagine a future where you…

  • know what you’re capable of and how you matter

  • let go of comparisons that hold you back

  • trust yourself and your decisions deeply

  • have relationships where you don’t have to carry it all

MEET YOUR LIFE COACH –

Betty Chan

Asian woman with black hair, wearing a pink sleeveless top and black pants, standing barefoot indoors against a beige wall.

As a recovering perfectionist and hustler, I’ve learned (the hard way) that deep confidence, clarity, and self-trust doesn’t come from doing more. It comes from slowing down to make sense of life’s in-between moments, so you can move forward with greater focus.

I also know authenticity isn’t always easy to access, especially for first-gens who’ve been taught to succeed by adapting, overworking, or putting themselves last.

To me, authenticity is a liberation tool—a way to honor where you’ve been and align with the person you want to become.

When you know what truly matters, you get to enjoy the twists and turns that are part of your legacy.

In 6 months, we’ll create a personal guide to your authenticity so every step you take forward feels purposeful and aligned with who you are.

Compass powered by you

M Y A P P R O A C H

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Release

Reframe difficult emotions as guidance, not interruptions

Create better boundaries that protect your time, peace, and energy

Quiet your inner critic and let go of overthinking

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Reveal

Turn abstract dreams into clear choices and direction

Deepen your confidence by leading with what's natural for you

Clarify your values to reduce decision paralysis

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Reclaim

Boldly express your range and integrate your “quirks”

Build relationships where you’re safe, seen, and appreciated

Pursue big goals and wake up each day feeling more alive

T H E R E S U L T S

Realigning You and Your Path

My clients don’t just reach their goals. They discover a new way forward that honors their past, present, and future.

    • Named their life purpose and how to integrate it into everyday life

    • Made peace with criticism and released deep shame

    • Showed up in new chapters (parenting, leadership, love) with more enjoyment

    • Shifted from external validation to inner clarity

    • Know their self-worth without tying it to image, output, or approval from others

    • Felt a deeper connection to who they are and what they care about

    • Feel complex emotions without overwhelm

    • Broke long-standing social patterns (fight, flight, freeze, fawn)

    • Learned reliable ways to return to a state of calm

    • Felt more heard at work and at home, without shrinking themselves or over-explaining

    • Clearly asked for what they need without feeling guilty

    • Navigated conflict and tough conversations without feeling abandoned or “too much”

    • Making rest a part of their success strategy

    • Better burnout prevention by learning gentler approaches to productivity

    • Made bold money moves (saved thousands, ended unhealthy contracts, doubled income)

    • Launched businesses and new offers rooted in purpose, joy, and flexibility

    • Secured clients and opportunities without overworking

    • Confidently became senior leaders by owning their career “gaps”

A young black woman with long dark hair smiling, wearing a sleeveless beige top and a delicate gold necklace, standing against a plain light gray background.

I never felt more confident and motivated.

It's been a huge journey to start a new job after 8+ years. Having Betty as my coach not only helped me navigate the transition confidently, our sessions untangle the kind of work I love doing and how I showed up as a professional. By naming what makes me happy, I found a role that celebrates my expertise and respects my time.

— Erika Bellido-Jin (she/her), VP of Operations

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A young Vietnamese man smiling, wearing a white shirt, with a short haircut, inside a space with large windows and people in the background.

I can finally enjoy my success.

After years of building startups, I found myself reverse-engineering most of the mentors and coaches I met. Betty is different. Instead of quick tactics, she goes straight to the root. I didn’t realize how much I was carrying until she challenged my beliefs and showed me what was hiding in plain sight.

If you value clarity, look no further than Betty. Her precision as a personal and business coach is second to none.

— Johnny Nguyen (he/him), Founder + Startup Growth Consultant

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A South Asian woman with long dark hair, smiling, wearing a dark top, against a plain gray background.

I get to build this my way.

My dream list was long, and the fear was real. I thought that if I just worked harder and celebrated enough wins, I’d figure it out. But I kept hitting a wall in my new business.

Coaching with Betty felt like entering a judgment-free zone where I could unravel, explore, and try again. I gave myself space to name what was hard about sustaining a business, and stopped believing there was one ‘right’ way to do it. This experience reminded me that courage, rest, and self-trust can all coexist in entrepreneurship.

— Tanvi Mittal (she/her), Life Coach

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One where you’re seen and heard before you have it all figured out.

Where someone helps you reach your goals through a tailored balance of challenge and support.

And where unsolicited advice takes a backseat, so you can quiet the noise and finally focus on what you truly want.

Now we’re talking.

Are you ready for a new kind of conversation?

1:1 Authenticity Coaching

W E L C O M E T O

For first-gens, code-switchers, and quiet powerhouses ready to live, lead, and love without hiding who they are.

Is this a fit for you?

  • Build confidence that isn’t tied to overworking or perfectionism.

  • Make decisions without guilt, second-guessing, or fear of what others will think.

  • Lead with clarity and calm, even in high-pressure or uncertain seasons.

  • Integrate who you are at work and at home, so you’re not splitting yourself in two (or three).

  • Unlock the potential you’ve always had by reconnecting with your deeper purpose.

  • Feel at home in your own life by aligning your choices with your values, not just others’ expectations.

In coaching with me, you’ll receive:

  • 3-6 months of 1:1 sessions (60 min), meeting 3x/month

  • Text and voice note support between sessions

  • Practices and tools tailored to your goals and pace

  • Culturally rooted and emotionally fluent coaching from someone who can help you connect to every part of you, not just the parts the world sees.

Your investment: $4,200 – $8,400*

* I offer reduced rates for individuals who earn less than $50,000 each year. Ask me about it on your discovery call.

Portrait of a smiling person with glasses, short hair, wearing a dark blazer and a light blue shirt with a bolo tie, standing against a dark background.

I have the power to make real what I want.

Betty helped me see the value in thinking out loud and unpacking my mind. They didn’t cast aside the lived experience of a POC who has worked historically in white-led organizations, and they are able to hold space for those difficult dynamics.

In our time together, I reconnected to my resilience and gained all manner of tools and skills to navigate around future challenges when they present themselves.

— Jaweer Brown (they/them), Director of Marketing + Branding

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FAQ

All questions are welcomed on my discovery calls.

  • That’s okay. Private coaching with me is designed to flex with your life and meet you right where you are. We’ll go at a pace that feels sustainable and supportive for you.

  • This happens more often than you think. Most of my clients come in knowing what they don’t want, but are uncertain about what they want. We can outline your goals together during your discovery call.

  • Only for returning clients or individuals who have a foundation of self-knowledge from working with a therapist or coach previously.

    Rather than build out your foundation, sessions focus on gently realigning your current circumstances to what you already know about yourself.