Nobody wants to work hard for the wrong thing.
For first-gen leaders, entrepreneurs and gentle disruptors who feel stuck between what they’ve built and what they actually want.
Hi, I’m Betty Chan
I'm an Authenticity Life Coach. Which means I help people stop performing their lives and start actually living them.
I used to believe that if I worked hard enough, adapted well enough, got it right enough, I'd finally feel like myself. I didn't. I just got better at pretending.
What I know now: when life feels off, when you're doing everything "right" and something still feels missing, you're not broken. You don't need a big overhaul. You need to notice what's been there all along.
For a lot of us, especially those who learned to succeed by overworking, masking, or putting everyone else first, that feeling of "off" is information. It's pointing to where you've fallen out of alignment with who you actually are. Authenticity isn't a luxury here. It's the only way back to yourself.
That's where I come in. To help you interpret what your body and mind are already trying to tell you through the frustrations, the quiet doubts, and the "should-I-ask-this" questions that never seem to go away.
When you understand what's actually true for you, you stop white-knuckling and start trusting yourself through the twists and turns in your relationships, your work, and your life.
Clear, Confident You
My clients don’t just reach their goals. Through my coaching, they discover a new way forward that honors every corner of their life.
They feel confident about how they speak up, lead, and set boundaries
They get paid for work that fits their natural rhythm and skills
They weave joy and creativity back into their days and minimize burnout
They stop overthinking and start making decisions that feel worthwhile
They build trust in old and new relationships, even after big ruptures
They feel deeply proud of who they are becoming
They don’t just feel clear about their direction in life, they also finally feel at home in their life.
L E T ’ S W O R K T O G E T H E R
Find your clarity and momentum in three to six months by reconnecting to your authenticity. Custom made for you.
1-on-1 Coaching
Create trust in your organization with experiences that get to the heart of what your people really need to show up.
Speaking & Workshops
A time-saving way to plan your next three months without the guilt and pressure of year-long planners.
Journal Stickers
W H A T C L I E N T S S A Y
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"I can finally enjoy my success, not just survive it. For years, I built other people's companies from the shadows, pushing myself until I tapped out. Betty helped me change the patterns that keep me overworking and under-enjoying my life. If you want clarity that sticks, Betty's the one.
- Johnny Nguyen (he/him), Head of Growth
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"Betty has such a grounding, yet expansive presence. She's empathetic, deeply thoughtful, and simultaneously no-nonsense (which is especially useful if you get stuck in overthinking loops). She has the knowledge, tools, and experience to hold space in exactly the way you need."
– Ashlee Sang (she/her), Brand Messaging Strategist
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"I had so many important epiphanies during my time with Betty! She helped me land on my feet after a layoff by identifying the major blockers to my happiness. I'm grateful I can finally relieve my stress and make real progress."
– Brittany Robles (she/her), Policy and Partnerships
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"I started coaching to work through some tangled moments in my new business. Betty helped me see that there wasn't one ‘right’ way to do it. If you are looking for a thoughtful coach that will make you feel seen and held - reach out to Betty!"
– Tanvi Mittal (she/her), Facilitator and Coach
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"In our 6 months together, Betty got me to see the big picture. I went from 'how can I do more' to really understanding what I wanted to accomplish and how I could get rid of the distractions that got in the way. I highly recommend her!"
– Paul Lee (he/him), Project Management Office
S P E A K I N G + W O R K S H O P S
Betty brings honesty and heart to every stage—helping audiences see themselves clearly.
She has spoken and led workshops for Olly, Unilever, The Asian American Foundation, and LEAP on authentic leadership, emotionally intelligent communication, and turning gentleness into an everyday superpower.
You deserve this.
Take the first step and find out who you are becoming.