Reclaim who you are by making meaningful choices.

the seasons of you

W E L C O M E T O

Feeling lost or adrift?

Let’s face it: you often feel like you have to change yourself to fit in. You want to show up authentically – without pretending – but you’re not sure how.

Perhaps you:

  • achieved success your parents never had but feel burdened by it

  • struggle to decide where to focus your time and energy

  • worry about making mistakes and what others think of you

  • frequently question your abilities and whether you’re doing enough

Let’s reveal your direction.

By taking time to understanding yourself, you’ll know your next step.

Self-discovery creates a personal compass, guiding you to clarity and confidence in work, relationships, and a legacy only you can create.

Imagine a life where you…

  • know what you’re capable of and how you matter

  • let go of comparisons that hold you back

  • trust your decisions and emotions deeply

  • have relationships that honor your boundaries

code-switchers & first-generation leaders

A G E N T L E S P A C E M A D E F O R

My coaching clients have…


Confidently stepped into senior and executive roles by embracing the gaps and setbacks in their careers.


Rebuilt trust in high-conflict relationships, both in their families and at work.


Created entirely new roles in organizations that are flexible, lucrative, and aligned with their values.


Experienced healthy productivity by protecting their energy—without feeling selfish.


Made confident decisions about where to invest their time and money in ways that feel safe and fulfilling.


Broken generational patterns of survival and scarcity, creating healed, loving environments for their families.


I’ve never felt more sure and motivated to be myself.

It's been a huge journey to start a new job and my business simultaneously. Having Betty as my coach not only helped me navigate the overwhelming transition, our sessions untangle the kind of work I love doing and how I showed up as a professional. By naming what makes me happy, I found a role that celebrates my expertise and respects my time.

Erika Bellido-Jin (she/her)

Are you ready for a new kind of conversation?

Imagine being seen and heard before you have everything figured out.

Having someone who will remind you of what matters when your inner critic and the hustle-and-grind distracts you.

In a space where unsolicited advice takes a backseat, so you can finally separate out the noise and rediscover what you truly want.

Now we’re talking.

your authenticity coach

MEET BETTY CHAN –

As a recovering perfectionist and hustler, I’ve learned (the hard way) that real confidence, clarity, and self-trust come from slowing down and making sense of life’s messy, confusing moments. It wasn’t until I put down my armor that I could finally embrace—and even love—the contradictions that make me who I am.

Authenticity isn’t a final destination—it’s the practice of choosing ourselves over and over again. We all deserve spaces and relationships that respect our time and energy, not ones that make us shrink or tiptoe around others. When we honor what truly matters, we can move through life’s twists and turns with more ease and enjoyment.

The world will see you once you see yourself.

Coaching with me is a gentle distillation that weaves your confusing or contradicting experiences into a foundational story of who you are.

A compass powered by you

Release

Overcome failure and rejection

Build grace and understanding

Break free from comparison and perfectionism

Reveal

Articulate your why and values

Clarify what suits you in work and rest

Know how you uniquely contribute

Reclaim

Deeply trust your decisions

Boldly express your boundaries

Confidently walk your own path

I can finally put down my armor and savor my successes.

The more successful I became, the more I struggled with guilt. Betty stands apart from other coaches I’ve worked with. Instead of focusing on tactics, she went straight to the root of the issue. Her thoughtful, challenging questions uncovered what was buried in my subconscious. Now, I can make impactful decisions without adding unnecessary burden.

– Johnny Nguyen (he/him)

Seasons of Discovery

W E L C O M E T O

A deep, practical exploration to intentionally shape who you are becoming.

Is this a fit for you?

✔️ You’re navigating a major shift and want steady support to move through uncertainty with clarity.

✔️ You’re done overthinking and ready to stop living small—because you know you were meant for something greater.

✔️ You want to trade criticism from others for unshakeable confidence, and to feel proud of who you’re becoming.

✔️ You’re looking to make calm, grounded decisions that lead to lucrative, flexible, and fun opportunities.

✔️ You want to feel fully rested while being joyfully productive on a regular basis.

✔️ You think best out loud and want someone who can help you untangle what’s really holding you back.

In coaching with me, you’ll receive:

  • 60-minute private sessions over Zoom

  • 18 sessions (3x a month for 6 months)

  • Your first quarterly kit of the Authenticity Journal

  • Direct access to me via text and voice memos

  • Personalized session notes and project tracker

  • An advice-free space so you can finally separate out the noise and rediscover what you truly want

  • Foundational life-long skills to transform how you approach rest, relationships, and decision-making

Your Investment: $8,400 or 6,660*

* This reduced rate is eligible for those earning under $50k/year


Have you already worked with a therapist or a coach?

If you’ve already worked with a therapist or coach, I’d love to build on the foundation you’ve created and continue supporting your growth. I offer a different cadence and price for returning coaching clients—ask me about it during our discovery call!


I am choosing me for the first time, and I couldn’t be more proud of myself.

Words can’t really describe how much of an impact Betty had made on me. She has helped me find my authentic voice which has rippled in ways I couldn’t have imagined. Financially, I was able to advocate for myself, which resulted in savings of thousands of dollars. My relationships have either strengthened or have run their course.

– R.W. (she/her)