Why Authenticity Feels So Hard—and How to Make It Easier

Feb 4

Authenticity is about truly enjoying who you are and how you show up in this lifetime. It’s not spending years curating a flawless version of yourself but finding ways to honor your values, embrace your stumbles, and make space for what matters most to you.

Living authentically means stepping off autopilot and taking control of your story. It’s creating a life that reflects who you are—not simply being someone others expect you to be.

When you live this way, life feels more meaningful. You build stronger connections, find joy in being yourself, feel more resilient during challenges, and confidence comes naturally.

But in a world full of "you should" and "you shouldn’t" messages, authenticity can quietly slip away. Suddenly, life can feel “off,” like you’re stuck in a story that doesn’t belong to you.

Most people can’t pinpoint what’s wrong but they feel the effects everyday: the heavy pressure of maintaining success, the constant worry about others' opinions, and erosion of confidence from always questioning if you are doing enough.

That’s where authenticity coaching comes in—a gentle space to help you untangle the advice from your inner truth, and the accountability to choose what realigns you with the life you’ve been longing to have.

How Authenticity Coaching Works

Authenticity coaching is designed to challenge you to rethink what is possible in your life and help you rediscover the wisdom and intuition already within you. It takes a holistic approach so you can create a life-long foundation for change rather than solving one corner of your life at a time.

This process isn’t about "getting it right" or following generic advice—it’s intentionally navigating the inevitable twists and turns with courage to create a path that is deeply aligned with you. It’s learning to trust yourself, letting go of habits or “armor” that no longer serve you, and choosing experiences that make you feel whole.

Here’s a framework to help you reconnect with your authenticity:

Release: We start by letting go of what’s holding you back, whether it’s perfectionism, self-doubt, or the fear of failure. By releasing the things that weigh you down, you create space for new growth.
Reveal: Next, we’ll uncover your essence and seasonal values while connecting with your inner wisdom. You’ll gain clarity about what makes you "you" and use that understanding to guide your choices.
Reclaim: Finally, we’ll focus on living your life in an empowering way. We move from reflection to action so you can fully step into your authenticity, even when challenged.

This structured yet personal approach helps you heal, grow and take the reigns to a life that feels more like your own. Learn more about my process and how it works in my private coaching.

The Benefits of Working with an Authenticity Coach

Authenticity coaching can transform your every day. It helps you create a life where your decisions, relationships, and work all reflect the real you.

Here’s what it can look like:

Career: Making intentional pivots, whether you're changing companies, industries or starting a new business.
Relationships: Cultivating connections where you feel safe to show up as yourself, even in conflict.
Communication: Feel calm while asking for what you need and encouraging others to do the same.
Money: Being intentional with your budgeting, spending, and saving without feeling too frugal or indulgent.
Health: Waking up refreshed and regularly protecting your energy without feeling selfish.
Self-trust: Treating yourself with grace and respect by reframing the old criticism living rent-free in your mind; you can’t build on old wounds.
Purpose: Trusting every decision is a step on journey that reflects who you are.

As you grow through authenticity coaching, you’ll find more ease, confidence, and connection in every area of your life.

What It’s Like to Work with Me

If we haven’t met yet – Hi, I’m Betty Chan!

Working with me as your authenticity coach is a deep and personal collaboration to bring about the experiences you’ve been longing for. With me, you’ll find a space that is both gentle yet firm–one where you don’t need to have all the words and still feel supported in understanding where you are now and where you want to go.

Through reflective conversations, guided exercises, and select actions, we’ll uncover your values and build a personal compass that makes staying true to yourself easier. Growth happens at your pace—no pressure, no deadlines, but always uncovering a new truth. We’ll celebrate your progress every step of the way, from small changes to major breakthroughs.

Here’s what some of my clients have said about working with me:

“This transformed the way I saw myself, my work, and my life. Betty not only helped me with my goals tangibly, she provided a deep dive into my strengths, presence, coping patterns, and what motivated me.”

– Beatriz Zappa (they/them)

“Betty is different. I often reverse-engineered the coaches I worked with but Betty takes you straight to the root of it, which gave me back much-needed time and clarity."

– Johnny Nguyen (he/him)

It’s Time to Rediscover Who You Are

If you’re feeling stuck or out of alignment, this is your sign to reconnect with yourself. Authenticity isn’t about being perfect—it’s building self-trust and creating a life that feels true to you.

You already have the wisdom within you, so let’s uncover it together. If you’re ready to step into a path that honors who you are and embrace the power of authenticity coaching, I’d love to help you get started.